What are some creative marketing and advertising tips for a new loan officer?
I just started a new career in the business and finance world. I am a new loan officer, however I am having some trouble building up clientel. I have been going around to the real estate offices around my area every week introducing myself and giving them my business card. What are some things I can give to these agents to market myself and make me stand out amongst all of the other lenders that walk through their doors?
February 27th, 2010 at 9:07 pm
Well Kid, thats the hardest part and its about contact management. The more the agents know you the more they will trust you, hence business. Get the book High Trust Selling and How to kill the sell by todd duncan. You really won’t be able to bring anything new to make them notice you and you must ask for the business. I could go on and on, but you must not give up. Its a number games. Good luck to ya. You may contact me if you need a bit of help.
February 27th, 2010 at 9:22 pm
Give the agents a BUYER.
I’ve been in R.E. sales for five years now, at the beginning it was very difficult to stand out, and get my name out there. Now, I have consistent business because I’ve diversified myself greatly. What you need to do is pull/order a statistical report from one of the title companies in your local M.L.S. On this report specifically request sales per unit, not volume, because per unit means you’ve dealt with more families, buyers, and sellers.
This is what you want, a client-base. Choose thirty or so agents that have the highest per unit sales. These are more than likely agents you’ve heard of. They are successful because they work with many lenders (this is key!). Talk to them, let them know who are you. When the day comes that you have a buyer, send them to one of your agents, they will return the favor one day.
“You scratch my back, I’ll scratch yours.”
Good luck, and remember, market yourself to the tops selling per unit brokers!
February 27th, 2010 at 10:16 pm
very quickly make a name for yourself.