A Coffee Company That Leads Market
If you’re walking in the international airports in Brazil, such as Antonio Jobim Airport in Rio de Janeiro, you will see many stores that offer Brazilian coffee. Brand variety, there is Cafe Pele, Pilao Cafe, Cafe do Ponto, and Cafe Pimpinela. As one of the world’s major coffee producer, Brazil is clearly proud of his coffee. Once in the waiting room and then headed to the coffee shop on the corner to just fill the stomach, while waiting for the incoming plane, you may be surprised to see coffee machine near the cash register. A Nespresso coffee machine, a Swiss industrial output, appear more prominently than the local coffee machine.
In the place to relax at various international airports, in the modern offices of large companies, or in the homes of the urban, the brand of coffee machine, complete with coffee capsules, become common sight. Nespresso is not just selling coffee machines and various types of coffee in the container capsule. He also sells a lifestyle image, which is symbolized by the person who selected the company as brand ambassador Nespresso: George Clooney.
He is an urban, well-known, simple, well-traveled, and sophisticated. That’s the reason the actor was elected by the members of the Nespresso Club from around the world. In the history of that company, they call the first 10 years is the pathfinding phase, advanced phase of the next five years driven by innovation, the phase in which the Nespresso achieve break-even point. After phase towards icon status as an international brand, Nespresso brand is now in phase became billionaires.
If now Nespresso coffee industry leader in premium in the world market, according to Julian Liew, from the publicity department Nespresso, it’s because the company’s ability to continue to push himself in the search for the best quality thanks to the spirit of innovation that kindled by the pioneer spirit and passion for perfection. This makes an annual growth rate average of 30 percent since 2000.