How to Have A Good Marketing Segmentation
In the Marketing Revolution, though we usually market products or services to the segment, in fact we can also optimize marketing in different market segments, including the lower segment though. The question, “How do I? Is the future will not damage or kill our product or service in the segment? “One way or another, use the sandwich technique.
What is a sandwich technique? What is the relationship sandwich with marketing? If you find that there are opportunities in other segments that are different from the previous segment of our market and it turns out that opportunities can also be beneficial for the long term, should we also can make products or services to the new segment. And if we design and do well, in fact we can also obtain optimal results. Use of this sandwich technique allows us to put competitors in our midst.
So we can still have segment of the market products, but we can also compete for market and product segment below that, although there are companies with similar products or services and sell their products with cheap price, even doing a lot of promo super cheap price, we can still provide a positive and beneficial competition without having to sacrifice our brand in the segment above or premium.
But to do, we must work on it seriously. If not worked with could seriously backfire for your company. It could even be a boomerang for the name of our product or service that has been established previously. Although it affordable, make sure to give good service and meet existing standards.